

Parsing the Puzzling Diageo Rumors
Jan 30, 2025
Marc Farrell, Founder of Ten to One Rum, discusses the intriguing rumors surrounding Diageo’s potential sale of Guinness, a highly regarded beer brand. The conversation touches on its historical significance and financial motives behind this shift in company strategy. Farrell also dives into the rum renaissance, sharing insights on building a pan-Caribbean rum brand amid challenges like the pandemic. He emphasizes the importance of authenticity and storytelling in a competitive market, showcasing the exciting future of rum.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
The Enduring Charm of Miller High Life
01:49 • 5min
The Future of Guinness: Sale Considerations and Strategic Shifts
06:28 • 18min
Navigating the Rum Renaissance
24:53 • 19min
Navigating the Challenges of Building an Alcohol Brand
43:47 • 6min
A Reflection on the Podcast's Evolution and the Future of Rum
49:43 • 2min