18min chapter

VinePair Podcast cover image

Parsing the Puzzling Diageo Rumors

VinePair Podcast

CHAPTER

The Future of Guinness: Sale Considerations and Strategic Shifts

In this chapter, the hosts delve into the rumors about Diageo potentially selling or spinning off the iconic Guinness brand. They explore the historical significance of Guinness, the financial motivations behind such a move, and its implications for Diageo’s portfolio, particularly in relation to spirits like Moet Hennessy. The discussion also includes hypothetical scenarios about the brand's management and the complexities of its global presence.

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