Parsing the Puzzling Diageo Rumors
VinePair Podcast
00:00
Navigating the Rum Renaissance
This chapter explores the evolution and growth of a pan-Caribbean rum brand, highlighting their unique distillation methods and market expansion. It delves into the challenges faced during the pandemic and emphasizes the strategies employed to attract new consumers from adjacent spirit categories. The discussion also touches on the importance of authenticity and adaptability in a competitive landscape dominated by established players.
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