Marc Farrell, Founder of Ten to One Rum, discusses the intriguing rumors surrounding Diageo’s potential sale of Guinness, a highly regarded beer brand. The conversation touches on its historical significance and financial motives behind this shift in company strategy. Farrell also dives into the rum renaissance, sharing insights on building a pan-Caribbean rum brand amid challenges like the pandemic. He emphasizes the importance of authenticity and storytelling in a competitive market, showcasing the exciting future of rum.