How I Built This with Guy Raz Boxed: Chieh Huang
Feb 22, 2021
Chieh Huang, Co-founder and CEO of Boxed, shares his incredible journey from a mobile gaming entrepreneur to launching an online bulk retailer from his garage. He discusses the early challenges of competing against giants like Amazon and Walmart while emphasizing the importance of personal touches, like handwritten notes in every box. Huang also reflects on the pivotal moments that led to unexpected growth and highlights his commitment to employee welfare, showcasing how innovation and perseverance can transform a startup into a valued business.
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Lehman Collapse and Career Start
- Chieh Huang started his law career the day Lehman Brothers collapsed, impacting his perspective.
- He realized that despite high pay, he lacked time to enjoy it and found the long partnership track unappealing.
From Law to Mobile Gaming
- Chieh considered a chocolate business but pivoted to mobile gaming after buying an iPhone.
- He joined friends' startup, Astro Ape, after helping them with legal work, quitting his law job.
Office Heroes Launch
- Astro Ape's first game, Office Heroes, simulated office tasks, a tongue-in-cheek take on office life.
- Initial launch was met with low interest, even Chieh's college friend expressed skepticism.