Boxed: Chieh Huang
How I Built This with Guy Raz
00:00
From Garage to Growth: Navigating Startup Challenges
This chapter narrates a crucial turning point for a burgeoning business when a daytime show spotlighted their product, triggering a wave of new orders. The founders reflect on their experiences managing operations from home, implementing creative solutions for surprise growth, and fostering customer loyalty through personal touches. It also discusses their strategic shift to fresh grocery items and the competitive landscape of e-commerce, highlighting the importance of in-house branding in their journey.
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