Keeping It Real: Conversations with Jillian Michaels

The Skinny

May 14, 2018
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ANECDOTE

Blog Origin Story

  • Lauryn Evarts-Bostick started her blog out of boredom during college while bartending and balancing life.
  • She designed her blog vision on a poster board, laying out a detailed future plan.
INSIGHT

New Media Star Power

  • New media influencers have more longevity and influence than traditional movie or TV stars today.
  • Lauryn represents this new wave, building a lifestyle brand leveraging social media.
ADVICE

Talk Like You're at Happy Hour

  • Speak to your audience authentically, as if you're casually hanging out with friends.
  • Provide value and let people pick what resonates rather than just being relatable.
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