The Skinny
Keeping It Real: Conversations with Jillian Michaels
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How I Built a Brand in New Media
"I'm a traditional media brand and you've built a brand in new media," she said. "So brilliantly that I'm in awe of what you've done and how you've done it." She was bartending at 3.30, not in the morning, in the afternoon, going until 12 o'clock at night,. returning emails from 12 to 2, waking up, blogging, all morning, Pilates, peer bar, shooting content., rinse and repeating. Gary V put her in his new book, crushing it as an example.
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