

Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 2 of 2
Sep 8, 2023
Part 2 of Perfect Balance podcast explores the FTC's concerns with consumer reviews, guidelines for soliciting reviews ethically, the FTC's proposed rule on deceptive practices in product reviews, and tips for brands on presenting consumer reviews without resorting to deceptive practices.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
FTC's Concerns with Consumer Reviews
03:20 • 8min
Guidelines for Soliciting Consumer Reviews in a Non-Deceptive Way
10:59 • 2min
FTC Proposed Rule on Deceptive Practices in Product Reviews
12:37 • 5min
Tips for Brands on Soliciting and Presenting Consumer Reviews - FTC Guidelines
17:15 • 4min