Jesse Brody

Partner in Manatt’s Advertising, Marketing and Media team.

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Sep 8, 2023 • 21min

Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 2 of 2

Part 2 of Perfect Balance podcast explores the FTC's concerns with consumer reviews, guidelines for soliciting reviews ethically, the FTC's proposed rule on deceptive practices in product reviews, and tips for brands on presenting consumer reviews without resorting to deceptive practices.