Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 2 of 2
Perfect Balance: An Advertising Law Podcast
Guidelines for Soliciting Consumer Reviews in a Non-Deceptive Way
This chapter explores how advertisers can effectively communicate with consumers and solicit reviews ethically, without engaging in deceptive practices. It emphasizes the importance of soliciting reviews from all customers uniformly and highlights the consequences of threatening reviewers to delete negative reviews.
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