Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 2 of 2
Perfect Balance: An Advertising Law Podcast
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FTC's Concerns with Consumer Reviews
The chapter discusses the FTC's concerns about misleading practices in consumer reviews, such as sorting by favorability and displaying only positive reviews first. It also covers the guidelines on moderation and filtering of reviews, and the warning against incentivized reviews.
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