The Nathan Barry Show From Stuck Revenue to Scalable $5M Growth in One Year | 091
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Aug 21, 2025 Caitlin Copple, the founder of Full Swing PR, discusses her impressive journey of scaling her agency from $1.2M to $5M by transitioning from custom services to productized offerings. She explains how traditional retainer models limit growth and shares strategies for packaging services to ensure clear visibility and outcomes. Caitlin also dives into the importance of building a robust team, creating a sustainable business model, and the mindset shifts needed to success. Her insights offer a valuable roadmap for anyone looking to scale their service-based business.
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Kitchen-Counter Launch To Six Figures
- Caitlin started Full Swing at her kitchen counter with a two-year-old and hit six figures in year one.
- The business exceeded her small initial expectations and grew rapidly from that scrappy beginning.
Revenue ≠ Profit
- Growing revenue doesn't guarantee profit; scaling expenses can erase gains quickly.
- Caitlin learned that making a million can still leave little profit if overhead and reinvestment are high.
Price Outcomes, Not Hours
- Price outcomes, not hours: offer clear packages like a 6-month authority builder at $5,000/month.
- Define scope and duration to make PR a measurable, purchasable product.