In this episode, I sit down with Caitlin Copple for a coaching session to map out how she can scale her PR agency, Full Swing, from $1.2M to $5M by shifting from custom services to scalable productized offers.
We dive into why retainers cap growth, how to package services into clear visibility outcomes, and the low-overhead path to building a multi-million dollar agency.
Caitlin also shares the challenges of managing a team, navigating growth plateaus, and how to design offers that scale without burning out.
If you want to grow a services business into a scalable, strategy-first agency, this episode is a blueprint.
Timestamps:
00:00 Introduction
01:10 The challenge of scaling a PR agency past $1M
05:28 Why retainers cap growth potential
09:22 Turning strategy into a scalable product
14:33 Building the first version of a productized offer
19:18 Pricing visibility outcomes instead of hours
23:41 The mindset shift for moving beyond custom services
28:05 Designing a low-overhead path to $5M
33:27 Structuring a scalable offer ladder
39:15 Simplifying client delivery without losing value
44:58 The role of personal brand in agency growth
50:10 How to transition clients from retainer to productized model
54:46 Setting up the systems to sustain scale
01:00:12 Final coaching takeaways
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Learn more about the podcast: https://nathanbarry.com/show
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Follow Caitlin:
Website: https://fullswingpr.com
LinkedIn: https://www.linkedin.com/in/caitlincopple
Instagram: https://www.instagram.com/caitlin_copple
X: https://x.com/caitlincopple
Featured in this episode:
Full Swing PR: https://fullswingpr.com
Kit: https://www.kit.com
