Caitlin Copple

Caitlin Copple, the founder of Full Swing PR, discusses her impressive journey of scaling her agency from $1.2M to $5M by transitioning from custom services to productized offerings. She explains how traditional retainer models limit growth and shares strategies for packaging services to ensure clear visibility and outcomes. Caitlin also dives into the importance of building a robust team, creating a sustainable business model, and the mindset shifts needed to success. Her insights offer a valuable roadmap for anyone looking to scale their service-based business.

Caitlin Copple and Holly Conti, co-partners of Full Swing PR, share their experience scaling their agency past the million-dollar mark in just four years. They discuss the importance of collaboration and transparent communication in agency partnerships. Highlighting the evolution of client relationships, they emphasize shifting focus from publicity to generating tangible sales pipelines. The duo also dives into quarterly planning as a strategy for success and shares innovative ideas like using private podcasts to enhance client engagement.

Caitlin Copple and Holly Conti, co-owners of Full Swing Public Relations, share secrets to successful PR. They discuss the power of long-term relationship building with media and the effectiveness of soft pitching. Their insight into balancing AI tools with authentic human connection is intriguing, emphasizing that technology can't replace genuine relationships. Furthermore, they explore the challenges of entrepreneurship while managing motherhood, providing inspiration for aspiring business owners. Their journey highlights how strategic PR can elevate under-recognized voices.