PR Secrets: Co-Founders Caitlin Copple and Holly Conti on Soft Pitching, Relationship Building, and Humans vs. AI

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Nov 19, 2024

Caitlin Copple and Holly Conti, co-owners of Full Swing Public Relations, share secrets to successful PR. They discuss the power of long-term relationship building with media and the effectiveness of soft pitching. Their insight into balancing AI tools with authentic human connection is intriguing, emphasizing that technology can't replace genuine relationships. Furthermore, they explore the challenges of entrepreneurship while managing motherhood, providing inspiration for aspiring business owners. Their journey highlights how strategic PR can elevate under-recognized voices.

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ADVICE

Be the News, Not a Beggar

Position your brand as a solution to problems journalists need to address.
Focus on providing valuable content to their audience, not asking for favors.

ANECDOTE

My Village Success Story

During COVID, Full Swing PR helped My Village, a childcare company, gain media attention.
They capitalized on the childcare crisis caused by the pandemic, positioning My Village as a solution.

ADVICE

Long-Term PR Relationships

Build long-term relationships with PR professionals.
This allows for proactive news monitoring and effective positioning when opportunities arise.

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Caitlin Copple and Holly Conti are the co-owners of Full Swing Public Relations, a fast-growing agency helping underrecognized leaders positively impact the world as entrepreneurs, authors, speakers and political candidates. Caitlin founded Full Swing in 2019, brought Holly in as Head of Digital Marketing, and together they’ve grown into a 7-figure company, with clients featured in Fast Company, Inc. Forbes, New York Times, Washington Post, Cosmopolitan, PopSugar, CNN, and many others. They’ve helped clients launch multi-six-figure courses and memberships, earn six-figure book deals,10x their email lists, and 100x their social following.

🔑Key Takeaways🔑

📌 💡 Why Long-Term Thinking Beats Quick Wins: How to focus on long-term relationship building with media partners, and understanding what journalists are looking for and how to best approach them.

💪 🚀 How to Bolster Earned Media: Learn how to make your brand story and solution relevant to journalists and the news agenda, a why a "soft pitch" strategy and crafting strong, problem-solving stories tailored for journalists always wins the day.

🤖 🤝 AI vs. Humans: AI can boost efficiency in research and content creation but there is no replacement for authentic human connection in securing impactful media placements. Plus, the need for more transparency and diversity in AI models.

👩‍🔬 🌱 Balancing Entrepreneurship with Motherhood: How it’s possible to find leverage in your business to be both a good mom and a successful business owner, and why its vital that women support each other.

Plus, hear the story of how Full Swing PR lead the impactful “My Village” campaign during the COVID-19 pandemic.

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