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PR Secrets: Co-Founders Caitlin Copple and Holly Conti on Soft Pitching, Relationship Building, and Humans vs. AI

Wings of Inspired Business

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Navigating PR with AI and Human Insight

This chapter examines the intricacies of securing earned media and managing client expectations within public relations, reinforced by real-world case studies. The speakers share insights from their journalism backgrounds, highlighting the importance of relationship building and strategic media outreach in a rapidly evolving landscape influenced by AI. Additionally, they address the potential benefits and limitations of AI in enhancing client services, emphasizing the need for human creativity and critical thinking in effective communication.

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