The Next Big Idea Daily

S8 E3: The Language of Confidence (Jonah Berger)

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Mar 22, 2023
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INSIGHT

The Power of Certainty

  • Charismatic people, salespeople, and leaders often project certainty in their language.
  • This certainty, even if unfounded, can be persuasive.
ANECDOTE

Trump's Confident Language

  • Donald Trump's 2016 presidential campaign announcement speech illustrates the persuasive power of certainty.
  • Despite mixed reactions, his confident pronouncements resonated with many voters.
ADVICE

Ditch the Hedges

  • Avoid hedging (using words like "might," "could," "probably") as it undermines persuasiveness.
  • Instead, use definitive language or acknowledge uncertainty strategically.
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