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The Power of Certainty
- Charismatic people, salespeople, and leaders often project certainty in their language.
- This certainty, even if unfounded, can be persuasive.
Trump's Confident Language
- Donald Trump's 2016 presidential campaign announcement speech illustrates the persuasive power of certainty.
- Despite mixed reactions, his confident pronouncements resonated with many voters.
Ditch the Hedges
- Avoid hedging (using words like "might," "could," "probably") as it undermines persuasiveness.
- Instead, use definitive language or acknowledge uncertainty strategically.