Monetary Matters with Jack Farley The Research to AUM Pipeline | Warren Pies on Raising $450m in an ETF in Less Than 6 Months
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Dec 26, 2024 
Warren Pies, founder of 3Fourteen Research and portfolio manager of $FCTE, shares insights on his remarkable achievement of raising over $450 million for his ETF in under six months. He discusses the critical role of research in attracting investor interest and how strong client relationships can redefine traditional interactions. Warren emphasizes a disciplined, long-term investment approach over fleeting trends and provides a glimpse into the unique strategies that drive his innovative ETF's success.
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ETF Origin Story
- Warren Pies's ETF launch stemmed from client demand in his research business.
- Clients, impressed by his Full Cycle Trend model's performance, requested an investable vehicle.
Research as a Business
- The research business offers a lower barrier to profitability than fund management.
- Building a track record and relationships in research can attract investors more effectively.
Choosing Your Research Niche
- Choose your niche carefully in the research business: institutional or retail.
- Institutional research requires sophisticated content and high retention, while retail focuses on marketing and broader appeal.