11min chapter

Monetary Matters with Jack Farley cover image

The Research to AUM Pipeline | Warren Pies on Raising $450m in an ETF in Less Than 6 Months

Monetary Matters with Jack Farley

CHAPTER

Scaling Up and Strategic Insights

This chapter explores the complexities of scaling a small business while preserving its identity, touching on hiring, technology, and client relations. It also highlights insights from a central banking conference and discusses the strategic use of social media, particularly Twitter, for lead generation and market understanding.

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