The Sporkful

Mission: ImPASTAble 5 | A Shape Is Born

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Mar 18, 2021
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INSIGHT

Dynamic Contrast Is The Breakthrough

  • Dan discovered his shape creates 'dynamic contrast' by combining meaty and ruffled textures in one bite.
  • Testers independently noticed the texture differences, validating the design beyond subjective opinion.
ANECDOTE

All-Star Panel Taste Test

  • Dan sent prototypes to top chefs and writers to get candid first impressions of forkability, sauceability and tooth-sinkability.
  • The panel responded overwhelmingly positive and described distinct multi-texture experiences in each bite.
ADVICE

Design For Ruffles Plus A Thick Spine

  • Increase ruffles to improve sauce pick-up and maximize sauceability in each bite.
  • Keep a thicker center for tooth sinkability while using delicate ruffles for contrast.
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