How to find and grow your online audience with Arvid Kahl
Apr 26, 2023
46:38
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Quick takeaways
Building a relationship-based audience leads to loyal customers who will become advocates for your brand.
Authenticity and ongoing engagement are crucial for building strong connections and long-term loyalty with your audience.
Deep dives
Building a Business with Your Audience in Mind
Creators with millions of followers struggle to monetize, while others with smaller followings have successful businesses. The secret lies in building a business with your audience in mind. An audience is a group of people interested in what you have to say, offer, and how you can help them. By prioritizing building relationships with your audience, you create a more valuable and sustainable business. Building a relationship-based audience, instead of a transaction-based one, leads to loyal customers who will recruit more people into your audience and become advocates for your brand.
The Importance of Defining Your Target Audience
When building a business, it is crucial to start with a clear understanding of who your audience is and how you can help them. By defining your target audience, you can identify their problems and needs, assess their budget and existing solutions, and determine where you can provide value. Taking a people-first approach allows you to create solutions that align with their specific needs, rather than offering a generic product in search of a problem. By understanding and serving your audience, you increase the likelihood of building a successful and monetizable business.
The Value of Authenticity and Building Relationships
Authenticity is a key factor in building a relationship-based audience. By being genuine, relatable, and providing value, you can establish trust and credibility with your audience. Engaging in conversations, listening to their problems, and genuinely helping them builds a strong connection. Building relationships with your audience goes beyond transactional exchanges. It involves ongoing engagement, contributing to the community, and providing value even without expecting an immediate return. These relationships can lead to long-term loyalty, word-of-mouth referrals, and a thriving business.
Monetization Strategies for Creators
There are various ways for creators to monetize their content. Sponsorships can be a significant income stream, with brands sponsoring newsletters, podcasts, or videos. Setting clear rates, maintaining transparency, and building long-term relationships with sponsors can lead to ongoing sponsorships. Info products, such as books or courses, can also generate revenue. By offering valuable content and empowering your audience, you can sell digital products or consulting services. It is essential to find a balance between monetization and accessibility, ensuring your offerings align with the purchasing power and needs of your audience.
Arvid Kahl is an entrepreneur, software engineer, writer and all-around creator. He describes himself as ‘He Who Does Everything’ and empowers founders and creators to build sustainable businesses in public. He is also a huge part of the Twitter community.
In this episode of Creators On Air, Arvid shares how he found his audience, how to be a selfless creator and his approach to monetisation.