How to Find Out Your Audience's Problems

You can observe a community from inside. You can actually track the problems that people have by just listening to what they have to say. Every time somebody complains about something, it usually falls into one of four categories. And once you see these categories, obviously you can tell like a solution that is an alternative to where people ask for existing alternatives. This can be purely observational research. It's definitely like a multi-pronged approach.