How to Maintain a Relationship With Your Sponsors

I try to find brands that have founders that are publicly active like on Twitter or other social networks to work with and then just really have a founder to founder chat. That the sponsorship is a wonderful thing because that helps their business and it helps my audience, right? It's a kind of win-win and it helps me. So it's a win-win-win situation financially. But the relationship that I actually want to build is with the founder, right? Because Andrew Gostekki, great example, like that man is almost exclusively almost the reason that I wrote my first book. Like there's just so much potential in real relationships between people.