How to Find Your Audience

I believe that an audience first or a market first or a customer first, prospect first approach to building a business is a particularly suited for people who want to self-funded business. So you start with your audience, you define it for yourself. It should take you a couple hours at least, or days, or maybe even weeks just being part of communities and trying to figure out who you really want to help. And then you go through how much budget is there in this community because some people don't enjoy solving them.