Business Wars

The Unraveling of Boeing | Change of Destination | 2

66 snips
Jan 15, 2025
Explore the late 1990s, when Boeing's challenges began to unfold amidst fierce competition from Airbus. Discover the impact of a mega-merger with McDonnell Douglas and the internal pressures that led to production issues. Follow the tumultuous journey under a new CEO facing scandals while trying to restore Boeing’s standing. Witness the innovation of the 787 Dreamliner even as Airbus grapples with major setbacks on the A380. Unravel the complex narrative of crises, competition, and ambition in the aerospace industry.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ANECDOTE

Woodard's Price War Plan

  • Ron Woodard proposed a price war against Airbus, offering discounts up to 30% and faster deliveries.
  • This aggressive strategy aimed to weaken Airbus and boost Boeing's stock price for the McDonnell Douglas acquisition.
ANECDOTE

Stonecipher's Demands

  • Harry Stonecipher negotiated the McDonnell Douglas buyout, demanding a high price, board seats, and a leadership role.
  • Condit agreed to most terms to secure the merger and bolster Boeing's military business.
ANECDOTE

Pierson's Desperate Deal

  • Jean Pierson, Airbus CEO, faced tough negotiations with U.S. Airways due to Boeing's aggressive discounts.
  • He secured the deal after dramatically demonstrating he had "nothing left to give."
Get the Snipd Podcast app to discover more snips from this episode
Get the app