Boeing versus Airbus

This book chronicles the high-stakes rivalry between Boeing and Airbus, the world's two largest aircraft manufacturers.

It explores how Boeing, once the dominant player, struggled to maintain its market share after being overtaken by Airbus in the late 1990s.

The book delves into the critical issues faced by both companies, including Boeing's merger with McDonnell Douglas, its move from Seattle to Chicago, and corporate scandals.

It also analyzes Airbus's rise and subsequent challenges, such as its institutional structure and the need to serve burgeoning Asian markets.

The author, John Newhouse, provides insider knowledge and vivid prose to illustrate the volatile and competitive nature of the commercial airline industry.