
The Unraveling of Boeing | Change of Destination | 2
Business Wars
00:00
Intro
This chapter examines Boeing's strategic challenges in the mid-1990s as it faces intense competition from Airbus and navigates internal pressures for a price war. It also highlights the complexities of potential acquisition talks with McDonnell Douglas under CEO Phil Condit, as Boeing seeks to strengthen its position in the aerospace industry.
Transcript
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