Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

36. The Framework Game Plan: Turn Your Methods Into Authority, Clients & Revenue

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Aug 26, 2025
Discover how to transform your unique methods into powerful client magnets. Learn the importance of naming your framework and crafting a clear, one-sentence explanation that encapsulates its value. Explore how to visualize your frameworks effectively and create a 'framework bank' for easy access and repurposing. This insightful discussion empowers coaches and consultants to build authority, attract clients, and scale their offerings with confidence.
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ADVICE

Name Your Method Intentionally

  • Name your method clearly so people can ask for it, book it, and share it by name.
  • Choose intentional names that reflect what you do and the benefits you deliver.
ADVICE

Craft A One-Sentence Explanation

  • Explain each framework in one simple sentence that states the problem it solves and the solution it provides.
  • Practice a 60-second line so others can remember, repeat, and refer it accurately.
INSIGHT

Memorable Structures Boost Shareability

  • Memorable structure makes tools sticky and referable, as shown by CHIPS and James Clear's 3-2-1.
  • When people can name and picture your format, they share and consume it more often.
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