Discover the myths about church social media strategies that died in 2024. From the importance of personality to the evolution of hashtags, vertical video, and post timing. Learn about grid aesthetics, reusing content, comment moderation, and the impact of DM automation. Find out what's worth your time on social media!
Displaying personality on social media can enhance engagement and connections with the audience.
Hashtag importance has decreased, redirecting focus towards other crucial social media strategies.
Directly posting content may ensure better quality and distribution than using a social media scheduler.
Leveraging vertical video formats is essential for reaching new audiences and maximizing engagement.
Deleting posts unnecessarily can disrupt social presence and trust with the audience.
Emphasizing post timing is less critical; prioritizing high-quality content remains paramount for success.
Deep dives
Personality on Social Media: Nice to Have
Having a human face on a church's social media account, displaying personality, and sharing authentic moments can enhance the social presence. It adds a human touch and creates genuine connections. Although not essential, it can significantly impact engagement and relateability with the audience.
Hashtags on Social Media: Nonsense
The importance of hashtags has diminished as social platforms' algorithms have become more sophisticated. While some still use hashtags for church social media accounts, studies show minimal impact on post distribution. The focus on hashtags can divert attention from more crucial aspects of social media strategy.
Using a Social Media Scheduler: Nonsense
Utilizing a social media scheduler may offer collaboration and organizational advantages, especially for larger church accounts. However, potential issues with third-party platforms, API limitations, and possible content compression raise concerns. Posting content directly may ensure better post quality and distribution.
Vertical Video Content: Necessary
Creating vertical video content is crucial for reaching new audiences and maximizing discovery on social media platforms. With shifts towards vertical formats and an emphasis on user experience, vertical videos have become a primary mode of content consumption. Churches can benefit from leveraging vertical video formats for increased engagement.
Deleting Posts: Nonsense
The practice of deleting posts unless they are causing severe issues, such as generating excessive hate, is unnecessary. Removing posts can disrupt social presence and user engagement. Maintaining transparency and authenticity in content, even if it underperforms, can contribute to long-term audience trust and connections.
Post Timing Strategies: Nonsense
Overemphasizing post timing for social media content distribution is considered unnecessary in the current landscape. With algorithm changes and continuous feed updates, the exact timing of posts holds less significance. Focusing on high-quality content and engagement remains a more critical factor for success on social platforms.
Trending Sounds Usage: Nonsense
Experimenting with trending sounds on social media platforms can be risky due to copyright issues and removal of content. Platforms detecting copyrighted sounds may impact post distribution and discoverability. Avoiding reliance on trending sounds and prioritizing original content creation can help maintain post integrity.
Experimenting with New Posts: Necessary
Continuously exploring new post formats and content styles is essential for social media success. Experimenting with minor changes to existing successful formats and analyzing post performance can lead to content optimization. Avoiding stagnation and adapting to evolving trends through experimentation are key strategies for engaging audiences.
Comment Moderation: Necessary
Engaging in comment moderation by responding to comments in a timely manner and fostering active discussions is crucial for social media success. Interacting with followers through comments enhances user engagement and signals platform algorithms positively. It demonstrates attentiveness and fosters a sense of community among followers.
Responding to Comments and Pinning Valuable Content
Engaging with comments by adding value and pinning valuable content can boost interaction levels. By addressing objections and criticisms positively, you can enhance the user experience and prevent chaos in the comment section, fostering a positive online environment.
Consistent Content Creation and No Weeks Off
Consistent content creation, with no weeks off, plays a vital role in maintaining engagement. Publishing regularly, even repurposing older content, can help sustain momentum and reach new audiences. Ensuring a steady publishing schedule is crucial for maximizing reach and impact on social platforms.
Today we’re discussing 15 social media aspects often deemed crucial - but which you might be surprised to learn otherwise. We’ll be categorizing them into ‘necessary’, ‘nice to have’, or ‘nonsense’ so by the end of this episode you’ll know what is actually worth your time on social.
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Table of Contents:
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0:00 - Intro
1:30 - Personality
7:00 - Hashtags
11:12 - Using A Social Media Scheduler
16:05 - Vertical Video
18:27 - Deleting Posts
22:46 - Post Timing
26:16 - Trending Sounds
36:02 - Experimenting With New Post Formats
38:26 - Comment Moderation
43:42 - DM Automation
49:21 - Grid Aesthetic
53:42 - The Same Handle Across All Social Platforms
55:37 - Re-Using Content
59:19 - No Weeks Off
01:03:12 - DM Auto Replies
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Show Notes:
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- Levi Lusko Post: https://www.instagram.com/p/C5vldC0Ov4K/
