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Evolution of Hashtags and Social Media Management
This chapter delves into the changing landscape of hashtags on social media platforms, from their early significance to their diminishing impact due to advancements in content categorization algorithms. The speaker shares insights on the decision to delete a hashtag research database, the use of social media schedulers, and the pros and cons of scheduling posts versus native posting. Emphasis is placed on simplifying social media management tools and processes for better engagement and distribution.