Business Wars Gibson vs Fender - Loud and Clear | 2
Jun 24, 2019
In 1950, Fender's solid-body guitar, initially mocked, revolutionizes the music scene with its powerful sound. Meanwhile, Gibson's Ted McCarty feels the heat and seeks to compete by enlisting the renowned Les Paul for a solid-body model. The podcast delves into the transformation of the Esquire into the iconic Telecaster and the guitar industry's fierce rivalry. You'll discover the tonal contrasts between Fender and Gibson, and how Les Paul's endorsement becomes a critical turning point in electric guitar history.
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Gibson's Turnaround
- Gibson was losing $100,000 monthly in 1948, prompting owner M.H. Berlin to hire Ted McCarty as a consultant.
- McCarty streamlined operations, invested in resources, and became president within a year, turning the company profitable.
Esquire's Debut
- Fender's Esquire, the first solid-body guitar, debuted at the 1950 NAMM show but was mocked for its unconventional design.
- Despite the ridicule, its unique sound and lack of feedback caught the attention of competitors like Gibson.
McCarty's Vision
- Ted McCarty, recognizing Esquire's potential despite its appearance, urged Gibson to develop their own solid-body.
- He believed Fender's concept was sound and saw the demand for a high-volume, clear-toned guitar.