
Gibson vs Fender - Loud and Clear | 2
Business Wars
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The Birth of the Les Paul: A Turning Point in Electric Guitar History
This chapter details Ted McCarty's pivotal visit to Les Paul to gain his endorsement for a new solid-body electric guitar, culminating in the famous Les Paul model. It also explores the competitive dynamics with Fender, showcasing the significance of the Les Paul at a trade show and its impact on the electric guitar market.
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