Dr. Sheena Iyengar on Innovation and Choice

Dr. Sheena Iyengar, a renowned professor at Columbia Business School, delves into the science of choice and innovation. She emphasizes the importance of understanding how to make the most of available options and create meaningful choices, even in uncertain situations. Through her 'Think Bigger' methodology, she guides individuals on becoming better at decision-making and generating innovative solutions. Dr. Iyengar highlights the concept of 'strategic copying', where non-experts can leverage existing ideas in different fields to innovate effectively.