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Think Bigger and Innovate w/ Sheena S. Iyengar

The Psychology Podcast

CHAPTER

Unleashing Creativity Through Problem-Solving

Exploring the neuroscience of creativity, this chapter challenges the myth that creativity is limited to certain individuals, emphasizing its presence in everyday activities. Discussions on problem-solving stress the importance of properly defining problems before attempting solutions, using Reed Hastings' creation of Netflix as an illustrative example.

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