Join Scott and Dr. Sheena Lyengar to learn about making choices, embracing failure, and becoming a good chooser. Explore innovative problem-solving, creativity, and feedback perception. Unleash brilliance through strategic copying, unconventional innovation, and authenticity perception. Discover the social construction of authenticity and self-perception.

Sheena Iyengar, a social psychologist from Columbia University renowned for her insights on creativity and innovation, shares fascinating research on how powerful ideas are born. She explores the neuroscience behind those 'aha' moments, revealing that everyday experiences can spark creativity. The conversation highlights the role of diverse connections and collaboration in innovation, and how constraints can paradoxically lead to greater creativity. Iyengar's insights encourage us to cultivate our own creative breakthroughs by recognizing their unexpected origins.