The Modern People Leader: Forward-Thinking HR Build - The What, Why, & How of Creating an Employee Journey Map: Joris Luijke (CEO, Pyn) & Jessica Zwaan (Author, Built for People)
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Jul 22, 2025 In this discussion, Joris Luijke, CEO of Pyn, and Jessica Zwaan, author of 'Built for People', delve into the art of employee journey mapping. They emphasize designing for impactful moments rather than just processes, explaining why many employee experiences fail. The conversation covers the balance of prioritizing key moments, the common pitfalls in journey mapping, and the importance of creativity in crafting experiences. They advocate for a holistic view of the employee journey, suggesting effective collaboration across departments to enhance satisfaction and engagement.
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Restaurant Crayon Analogy
- Joris shared a restaurant experience where kids receiving crayons transformed a potentially stressful dinner into a delightful moment.
- This illustrates how predictable moments in workplaces can similarly be designed for delight and support.
Start Small and Prioritize
- List about 15 moments that matter first and then prioritize three to design deeply for.
- Start small and gradually add more moments as you refine the journey mapping process.
Be Creative and Empathetic
- Encourage creativity by reflecting on delightful personal experiences outside work to inspire employee journey enhancements.
- Break the journey into sections based on the emotional headspace employees experience.