In this discussion, Joris Luijke, CEO of Pyn, and Jessica Zwaan, author of 'Built for People', delve into the art of employee journey mapping. They emphasize designing for impactful moments rather than just processes, explaining why many employee experiences fail. The conversation covers the balance of prioritizing key moments, the common pitfalls in journey mapping, and the importance of creativity in crafting experiences. They advocate for a holistic view of the employee journey, suggesting effective collaboration across departments to enhance satisfaction and engagement.
