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The Diggintravel Podcast
Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech
Nov 30, 2023
In this podcast, the guest Juan Mendoza discusses the state of marketing technology in the airline industry. They explore emerging roles and the need for new marketing skills. They also talk about challenges in building customer experiences, personalization, and implementing new marketing technologies. Additionally, they highlight how Insider, a marketing tool, helps create personalized digital experiences for airlines.
30:12
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Quick takeaways
- The airline industry faces technology challenges due to the complexity of its business model and difficulty in integrating legacy infrastructure with modern MarTech platforms.
- Marketing operations (marketing ops) can bridge the skill gap in the airline industry by combining strategic marketing knowledge with technical skills, enabling effective use of MarTech.
Deep dives
Challenges of Marketing Technology in Airlines
The podcast discusses the changes in marketing technology (MarTech) and how it will impact airlines in the future. The complexity of the airline business model presents technological challenges, as legacy infrastructure is difficult to integrate with modern MarTech platforms. Additionally, airlines face a skill gap in terms of marketing professionals who are tech-savvy and data-driven. The concept of marketing operations (marketing ops) is introduced as a potential solution. Marketing ops combines strategic marketing acumen with technological expertise, bridging the gap between business objectives and technical implementation. However, it is currently more prevalent in B2B companies and is still emerging in the airline industry.
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Discover
highlights
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