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4min chapter
Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech
The Diggintravel Podcast
Exploring the Marketing Technology Industry and the Challenges Ahead
The chapter starts with an ad for Insider, a company that helps airlines deliver personalized experiences to increase bookings and customer loyalty. Then, the host introduces the guest, Juan, and they discuss their past relationship and the start of their collaboration. Juan explains the idea behind his MARTEC weekly newsletter, which aims to provide a landscape view of the marketing technology industry. They discuss the impact of COVID-19 on the industry and the challenges and trends that companies need to be aware of.
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