6min chapter

The Diggintravel Podcast cover image

Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech

The Diggintravel Podcast

CHAPTER

Challenges and Opportunities in Airline Marketing

This chapter discusses the challenges of personalization in airline marketing and emphasizes the importance of a personalized digital experience. It also addresses the technological challenges and skill gaps faced in implementing new marketing technologies in the industry.

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