The Graham Cochrane Show How to Speak So People Buy — The Psychology Behind High-Converting Presentations (With Colin Boyd)
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Oct 14, 2025 Colin Boyd, a leading speaking and sales coach, shares his insights on high-converting presentations. He challenges the notion that teaching more boosts sales, emphasizing the dangers of overwhelming audiences. Colin unveils the 'Lose-the-Sale Line' concept to help speakers maintain engagement without losing conversions. He introduces a powerful framework for presentations that includes removing resistance and increasing desire, all while effectively revealing your unique process. Perfect for entrepreneurs, his strategies promise to transform the way you connect and sell.
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One Presentation Becomes An Asset
- You don't need to create a new presentation every launch; master one high-converting talk and reuse it.
- A well-dialed presentation can serve as a multi-year revenue asset when refined and repeated.
Repeat To Become Present And Convert
- Practice the same presentation multiple times to become comfortable and present, which increases conversion.
- Expect early presentations to be clunky; conversions often jump after a few deliveries.
Avoid Overteaching Above The Sale Line
- Avoid overteaching during free or low-commitment presentations because it overwhelms and loses sales.
- Stay above the "lose the sale line" with stories, metaphors, and frameworks until the sale is made.
