Millionaire University He Built 39 Locations in 4 Years — Here’s How He Hired Fast | Brandon Vaughn
Jun 2, 2025
Brandon Vaughn, founder of Wise Coatings and HireBus, scaled his garage floor coating business to 39 locations in just four years. He discusses how hiring is a marketing problem, emphasizing the need to attract quality candidates with compelling job ads. Brandon reveals how his company uses AI to automate the hiring process, saving over 25 hours per hire. They delve into proactive recruitment strategies and the importance of creating a strong employer brand to build a dream team and reduce turnover. Insights into the recruitment revolution are a must-listen!
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Hiring is Marketing
- Hiring great people is fundamentally a marketing problem involving messaging and offers.
- Employees are internal customers buying opportunities, so recruitment needs to focus on their needs and aspirations.
Candidate-focused Job Ads
- Write job ads focused on what the candidate gains, using "you" language instead of "we."
- Use storytelling like videos of current employees sharing why they love working to attract culture-fit candidates.
Speed to Lead in Hiring
- Engage candidates quickly; response within minutes greatly increases chances of connection.
- Use AI to automate nurturing, assessment, and scheduling to shorten time-to-hire and improve candidate experience.