Crafting Compelling Job Ads

This chapter delves into effective strategies for writing engaging job advertisements that resonate with potential applicants. It highlights the use of creative hooks, the importance of timely engagement in the hiring process, and the role of AI tools in enhancing recruitment efforts.

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#435 If hiring feels like a never-ending headache, this episode could change everything! Today, Brien Gearin sits down with Brandon Vaughn, founder of Wise Coatings and HireBus, to uncover how he scaled a garage floor coating company from zero to 39 locations in just four years — and why the pain of hiring led him to create one of the most innovative recruiting platforms in the home services industry. Brandon shares how HireBus uses AI agents to write job ads, assess candidates, and automatically schedule top-tier interviews, saving business owners 25+ hours per hire. They break down how great hiring is really a marketing problem, why most job postings fail to attract quality people, and how shifting your focus from “how” to “who” can unlock massive growth. If you want to build a dream team, reduce turnover, and free yourself from the hiring hamster wheel, this episode is a must-listen!

What we discuss with Brandon:

+ Scaling Wise Coatings to 39 locations

+ Why hiring is a marketing problem

+ Using AI agents to screen candidates

+ Writing job ads that attract talent

+ Always-on recruiting strategy

+ Behavioral assessments for better hires

+ Building a waitlist of technicians

+ Automating the hiring funnel

+ Importance of speed to lead

+ Creating a strong employer brand

Thank you, Brandon!