Marketing Against The Grain What Marketers Need to Understand about Gen Z and Millennials
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Oct 13, 2022 Millennials and Gen Z are reshaping the marketing landscape, driven by their skepticism towards traditional analysts. The power of user-generated content emerges as a key factor in building trust with these generations. Brands must adapt to preferences for authenticity and storytelling, as seen in the impact of a Netflix documentary on Formula One. Engaging with products like consumer apps is crucial, while personal recommendations increasingly influence purchasing decisions. Understanding these dynamics is essential for brands aiming to connect with these influential buyers.
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Gen Z and User-Generated Content
- Gen Z favors user-generated content and peer recommendations over traditional media.
- YouTube's popularity with this demographic reflects this trend.
Zach Bryan's YouTube Success
- Zach Bryan, a country musician, built a massive following by posting his music on YouTube.
- This demonstrates the platform's power for audience building and monetization.
Erosion of Trust
- It's now easier to turn attention into capital than capital into attention.
- Building trust is crucial, as younger generations distrust traditional media and brands.