What Marketers Need to Understand about Gen Z and Millennials
Marketing Against The Grain
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The Power of Storytelling in Branding
This chapter delves into how storytelling influences brand perception, particularly through a Netflix documentary that rejuvenated interest in Formula One for Millennials and Gen Z. It emphasizes the significance of relatable characters and authentic narratives in forming consumer connections and discusses the evolving landscape of marketing, especially in the context of digital platforms.
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