Gartner ThinkCast Behind the Research: The Gartner Hype Cycle
Jul 20, 2021
Jackie Fenn, a Distinguished VP Analyst and the creator of the Gartner Hype Cycle, delves into the fascinating journey technology takes from hype to maturity. She explains the various phases of the cycle, highlighting how trends evolve through excitement and disillusionment. Jackie reveals the meticulous process behind constructing the hype cycle, emphasizing the importance of an analytical approach in categorizing innovations like AI and digital payments. This discussion sheds light on how organizations can leverage the hype cycle for strategic decision-making in tech adoption.
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The Hype Cycle Model
- The Hype Cycle, originating in 1995, describes a common pattern in technology adoption.
- It charts the journey from initial excitement (peak of inflated expectations) to disillusionment and eventual productivity.
Beyond Technology
- While starting with technology, the Hype Cycle applies to anything humans adopt over time.
- It reflects human reactions to novelty, from initial excitement to eventual disillusionment.
Tracking Enduring Ideas
- The Hype Cycle tracks enduring ideas, not specific companies, focusing on fundamental approaches.
- Some capabilities, like push technology, become embedded and no longer tracked separately.
