
Behind the Research: The Gartner Hype Cycle
Gartner ThinkCast
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Understanding the Gartner Hype Cycle
This chapter explores the Gartner Hype Cycle, illustrating how technology trends evolve from initial excitement to disillusionment before achieving mainstream adoption. It emphasizes the varying timelines of technology types and introduces the idea of 'hype cycle season' for strategic innovation management.
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