The Curious Bartender Podcast #35 François Thibault - Creator of Grey Goose, Maître de Chai, Vodka Market, How Vodka is Made, Wheat, France, Cognac
Jul 21, 2025
François Thibault, known as Papa Goose, co-created Grey Goose vodka, which revolutionized the vodka market since its 1997 launch. He shares insights on his transition from Cognac to vodka, emphasizing the vital role of Picardy's winter wheat. The conversation explores the purity versus character in vodka, common misconceptions, and the evolution of the premium vodka industry. Thibault also discusses the environmental sustainability practices at Grey Goose and the impact of AI on modern podcasting, enhancing listener engagement.
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Unexpected Genesis Of Grey Goose
- François accepted Sidney Frank's unexpected request to create a premium vodka in 1996 despite initial uncertainty.
- He leveraged his cognac expertise and risk-taking mindset to adapt to vodka production.
What A Maitre De Chai Means
- Becoming a maitre de chai is an on-the-job mentorship and responsibility passed down in Cognac houses.
- The role includes blending, replenishing stocks, and representing the house for future generations.
Ingredient-Led Vodka Philosophy
- François chose soft winter wheat from Picardy to connect Grey Goose to historical wheat-based vodkas and French grain quality.
- He focused on transforming that single ingredient through controlled fermentation and distillation rather than additives.