François Thibault, known as Papa Goose, co-created Grey Goose vodka, which revolutionized the vodka market since its 1997 launch. He shares insights on his transition from Cognac to vodka, emphasizing the vital role of Picardy's winter wheat. The conversation explores the purity versus character in vodka, common misconceptions, and the evolution of the premium vodka industry. Thibault also discusses the environmental sustainability practices at Grey Goose and the impact of AI on modern podcasting, enhancing listener engagement.
